Starbucks + Teavana = Happiness?

A few questions come to mind:

  1. Will I be able to use my Starbucks rewards card at Teavana? (Only likely if they aren't just a subsidiary of Starbucks)
  2. Does this mean that Teavana products will be cross-marketed in Starbucks coffee shops? (God knows some of the Tazo is awful!)
  3. Will this bring tea back to the public's consciousness? (Lord, I hope so.)

Source: Tea Time for Starbucks: Coffee Giant to Spend $620 Million on Teavana - Deal Journal - WSJ